Broadreach Partners helps corporations, non-profit organizations, educational institutions, governments and senior leaders with their branding, communications and marketing challenges.

Among Broadreach Partners’ specific offerings are:


Brand Strategy & Implementation

Over Two Decades of Experience.


Digital Media

Production, Distribution and Marketing.

contract negotiation

Contract Negotation

Comprehensive Legal and Negotiating Skills.

public relations

Public Relations/Public Affairs

Comprehensive services including media relations and media training.


Corporate Social Responsibility/Purpose

Reputation Definition and Management.


Strategic, Corporate and Crisis.


Social Media

Production, Distribution and Marketing.



Content, Event and Sponsorship Marketing.


Partnership Developement

Creating Synergistic Relationships.


Corporate & Foundation Development

Increasing Reputation, Influence and Revenue.

Among Broadreach Partners’ tangible results are:


Increased Affinity

Increased Revenue

Increased Influence

Allen Shapard, principal of Broadreach Partners, has generated over $400 million in revenue.

Allen raises the bar for client management, business development and strategy at WME/IMG. His talent for seizing opportunities to improve your business and brand makes him an invaluable partner in all high level accounts.

Ben Hall
Managing Director at R/GA

Allen is a business leader of the highest order. Intensely smart, Allen is able to see both long term and short term solutions to tough problems, particularly in the areas of strategic communications and reputation management

Eric Ng
VP marketing at Blink Health

Allen has been a valued advisor to Cisco on its marketing, communications, thought leadership, sponsorship and digital media over a decade. In working with Cisco over the years Allen was very creative, always ready to help and use his tremendous network of individuals to assist Cisco.

Yvon Le Roux
Founder and CEO at MCPE

Allen is a trusted partner, thought leader, marketing strategist and communications expert. He is customer obsessed and knows how to work with clients to build their brand and business. Allen is a global citizen that expertly works across different international geographies and cultures.

Jorge Consuegra
Chief Diversity Officer at Environmental Defense Fund

Complimentary Consultation

As a proven leader who combines strategic insights, business development capabilities, senior management roles, media expertise with comprehensive legal and negotiating skills, I look forward to speaking with you.