Allen Shepard

Allen Shapard

Award-winning internationally recognized leader retained by multinational corporations, foundations, non-profit organizations, governments and billionaires to enhance their reputation, increase awareness, generate revenue and/or for philanthropic counsel.

Two decades of experience leading teams to develop and execute significant global initiatives using CSR/philanthropy, strategic communications, media relations, traditional/digital/social media, integrated marketing, thought leadership platforms, branded content, partnerships, crisis management, public relations and events to achieve client objectives.

Received J.D. from the University of Virginia, M.Phil in International Relations from University of Cambridge (U.K.), and Honors B.A. in History from Yale University.

Career Highlights

  • Revived the reputation of HRH Prince Alwaleed, the world’s richest Arab through strategic and corporate communications, crisis communications, branding, events, digital/social media and events.
  • Managed the Nobel Prize branding, communications, marketing and commercial activities for 17 years to expand the awareness and respect for the Nobel Prize and the Nobel Laureates.
  • Created the Nobel Peace Prize Concert for the world’s best musicians and artists to annually honor the Nobel Peace Laureate(s), with worldwide media distribution.
  • Developed Mikhail Gorbachev’s first television advertisement, for Pizza Hut to utilize in the Super Bowl.
  • Developed Samsung’s first global advertising/marketing platform, which focused on innovation.
  • Advised KMPG’s C-level executives on key marketing, communications and employee engagement activities, including their partnership with golfer Phil Mickelson.
  • Raised the corporate funds for the Nobel Peace Center.
  • Devised a global influencer platform for Pepsico regarding sustainable and healthy food.
  • Created the commercial strategy for the Dubai World Expo 2020 and closed over $200million in partnerships.
  • Developed the Cisco Public Sector initiative, which generated incremental revenue of over $900million and was voted one of the ten best activities in Cisco’s history.
  • Created Tata’s first international social innovation platform at the request of the CEO.
  • Invented and implemented Honeywell’s first (and award-winning) global recruitment platform in partnership with the Nobel Foundation.
  • Co-led the Corporate Responsibility Practice at APCO Worldwide.
  • Served as Executive Director of Communications, Marketing and Public Affairs at Columbia Law School, a top global educational institution.

Senior Roles

Senior Vice President- Global Partnerships: IMG (now Endeavor)

Senior Vice President- Events & Federations: IMG (now Endeavor)

Senior Vice President- IMG Consulting: IMG

Senior Vice President: TWI Interactive

Senior Vice President: APCO Worldwide

Executive Director, Communications, Marketing & Public Affairs: Columbia University

Complimentary Consultation

As a proven leader who combines strategic insights, business development capabilities, senior management roles, media expertise with comprehensive legal and negotiating skills, I look forward to speaking with you.

ashapard@broadreachpartner.com